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Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method

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Management number 233558624 Release Date 2026/06/27 List Price US$25.19 Model Number 233558624
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A complete, start-to-finish guide for every researcher to successfully plan and conduct Internet, mail, and telephone surveys, Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method, Third Edition presents a succinct review of survey research methods, equipping you to increase the validity and reliability, as well as response rates, of your surveys. Now thoroughly updated and revised with information about all aspects of survey research?grounded in the most current research?the new edition provides practical ?how-to? guidelines on optimally using the Internet, mail, and phone channels to your advantage. Read more

ASIN 0471698687
ISBN10 9780471698685
ISBN13 978-0471698685
Edition 3rd
Language English
Publisher WILEY
Dimensions 6.4 x 1.5 x 9.5 inches
Item Weight 1.88 pounds
Print length 499 pages
Publication date January 1, 2008

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